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Digital Marketing Executive

Spot On Connections Full-Time  Malta 13 Jun 2022

Job Description

Responsibilities and duties
Manage social media campaigns, maintain all relevant accounts and ensure our audience is kept engaged with content in line with
our brand and identity;
Collaborate with professionals responsible for content writing, graphic design, SEO, PPC campaigns and business development in
order to obtain the required output;
Write creative copy for use in our promotional and branding initiatives;
• Upload new content to the website, create new pages and ensure optimal UX and CRO;
Liaise with web developers for any new web functionality or fixes required;
Create email marketing templates, manage the respective campaigns and subscribers’ lists;
Identify digital marketing trends and insights, measure and analyse key metrics, provide monthly reports to establish the efficacy
of initiatives taken and utilize data for planning future changes;
Assist the team with the provision of branded working documents and printed marketing collateral;
Be one step ahead to plan for PR opportunities and liaise with publishers for submission of articles both offline and online;
Develop a deep understanding of the clients, our offerings, competitors and industries to execute the marketing strategy and drive
business growth.
Skills

At least 2 years of experience in a similar marketing role.
Qualification in Marketing or other industry-related certification;
An outstanding level of both spoken and written English, able to write social media content and adapt such content to different
communication platforms and audiences.
Strong practical knowledge of social media channels, paid social media campaigns and related analytics;
Excellent knowledge of WordPress; Knowledge of HTML & CSS will be considered an asset;
Genuine interest in UX Design and usability principles;
Advanced understanding of Google Analytics. Be data-savvy, able to analyse, generate reports and offer recommendations to
management;
Knowledge of Email Marketing software and templating;
An understanding of SEO best practices;
Fluent in Microsoft office (word/ excel/ PPT)
High attention to detail with the ability to multi-task and honour deadlines;
The ability to work independently and take accountability for projects;
Self-driven with a hands-on approach and a can-do mentality.

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