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SEO Product Owner – sports betting

Betting Connections Full-Time  Tas-Sliema, Malta 22 Nov 2018

Job Description

Our client is looking for an SEO savvy person to join the company as a product owner for their sports betting sites.

In order to be successful in the role you have to be passionate about American sports, have previous experience in working within agile environment as a product owner.


  • Defining user stories and prioritizing the team backlog
  • Collaboration in program backlog refinement and preparing for quarterly programming increment planning events
  • Sprint Planning, story elaboration and accepting stories as done.
  • Collaborating with developers and understanding the scope of technical enabling works
  • Running the team demo at the end of each sprint
  • Participating in the team demo and retrospectives
  • Participating in the development of story acceptance criteria
  • Taking ownership for the product vision and roadmap
  • Increasing revenue and traffic for his/her websites
  • Collaborating with the commercial account manager to optimize site revenue


  • You will have a thorough understanding of the affiliate model and experience with popular American sports including but not limited to Football, Basketball, Baseball and Ice Hockey.
  • You have worked in an Agile environment and are used to working with a team of designers, writers, SEO analysts, software developers and account managers.
  • You are insight driven and are passionate about sports betting and have helped define the metrics and KPI’s used to measure the core health of your products.
  • You have 3+ years practical experience in working as a Product Owner or senior SEO analyst within an Agile environment and have been responsible for product development from vision, ideation & prototyping, through to development, testing, release and continual improvement.
  • Contributed to SEO strategies and campaigns

Preferred skills:

  • Have developed and executed link-building/outreach initiatives
  • Experienced in performing key work research
  • Ability to gather information, consult those who need to be involved, and drive decisions
  • Experience in responsive web development for mobile and tablets
  • Safe Agile experience
  • Degree level or equivalent
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