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Segment Marketing Specialist

SpotOn Connections Full-Time  Tas-Sliema, Malta 9 Jul 2018

Job Description

Our client is looking for a candidate who is in possession of a Marketing background and who is interested in working in a dynamic and exciting environment, while ready to take the next step!


  • To define and execute the strategy for the relative segments based on deep customer insights in order to increase the segment revenue and profitability.
  • To proactively contribute in the implementation of a meaningful Residential Segmentation that can guide effective commercial activity and planning
  • To regularly analyse data and insight from Channels, Customer Research, CVM, Product & BI teams to refine and optimize commercial plans and outline roadmaps.
  • To actively propose product development based on customer needs in the target segments.
  • To lead and drive marketing activities to achieve and preferably over deliver on customer NPS & Brand Health, inflow KPIs & market shares in the targeted segments.
  • To own and drive end-to-end Segment activity plans in liaison with Marketing Communications & Sponsorships, Product Marketing and CVM Managers for maximizing the growth within each Segment – Revenues & NPS.
  • To own and show excellence in go to market of above by delivering impactful messages through the right communication channels
  • To monitor sales pipeline in order to forecast sales opportunities and performance gaps.
  • To work with CVM team to define BTL/Upselling and retention strategy.
  • To work closely with Channels, Terminals & Technology teams to actively manage the SARC budget to maximise the growth benefit and keeping SARC intensity under control.


  • A graduate qualification in any related Commercial, Marketing or Business Management degree
  • Ideally with a strong telecoms and proposition marketing background
  • Strong commercial acumen and capable of strategic thinking & business strategy
  • Confident presenter in sales and customer forums
  • Must be a dynamic, result-oriented individual with a can-do attitude
  • Can work under pressure
  • Good communicator and good interpersonal skills
  • Good team player
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