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Betting Connections Full-Time  Tas-Sliema, Malta 10 Jul 2018

Job Description


Our client is looking for a Scandinavian Casino Campaign Coordinator fluent in Swedish, Norwegian
or Danish. The right candidate would be motivated, driven and have experience and a keen interest
in digital marketing. To succeed in this role you need to have a sharp eye for detail, a good
understanding of casino campaigns and eagerness to learn and develop.
The desired candidate would work in the online gaming industry for a few years and is looking for a
step up and a new challenge.


• Set up and execute send-outs of emails, SMS and other content types in collaboration with
the brand and product specific roadmaps in a timely manner.
• Preparing and organising segmentation lists to prepare for execution of Email, SMS content.
• Working with Content Management Systems to set up site campaigns on desktop and
mobile across brands.
• Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested.
• Creating plans for automated communication cycles based on certain events or triggers to
keep players engaged and active.
• Test upcoming games and suggest how to promote the games and to whom.
• Look at initial performance indications of new releases and suggest how to promote/expose
the game moving forward.
• Conceptualising creative and compelling promotions and relevant communication plans that
will convert, retain and reactivate customers across email, web and mobile.
• Constantly evaluating campaigns, taking a “test, learn & optimise” approach to improve
campaign efficiency and ROI.
• Reporting on monthly campaign performance to line-manager as it relates to the KPIs set –
Retention, active customers, Revenue, ROI & overall product performance.
• Keep abreast of industry trends and provide competitor analysis where relevant.


• Have at least 2 years’ experience in a similar role
• Have a solid understanding of email marketing
• Have a positive and can-do attitude
• Be comfortable working under pressure and against tight deadlines
• Be comfortable working in a fast paced and every changing industry
• Be genuinely interested in the online casino industry
• Have an eye for detail and a problem-solving mindset
• Must be highly proficient in tools such as Microsoft Excel etc.
• Be fluent in at least 1 Scandinavian language. Additional languages would be a bonus

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