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PPC Specialist

Betting Connections Full-Time  Tas-Sliema, Malta 14 Jun 2018

Job Description


In this position, you will be responsible for executing, optimising and reporting Paid Search and Social Media campaigns for some of our products. This includes the plan, setting up, launching and owning campaigns with the aim to obtain growth, good quality of traffic and ensure that the ROI and Volume targets are exceeded. Your main focus will include optimising Paid Search campaigns such as: keyword/target research, display network advertising, bid strategies, and paid social across the best channels.

The Job:

  • Drive the design, copy and implementation of digital advertising efforts across social and PPC to support awareness, engagement and conversion goals
  • Monitor and report campaign performance across markets and different marketing channels
  • Ensure all online campaigns are trafficked well in our ad server and managed effectively and efficiently
  • Value the importance of optimisation and A/B testing to ensure we can learn and experience better results
  • Propose new and innovative ideas to continue optimising better results
  • Collaborate closely with our sales team to ensure we deliver quality players to our partners.


  • To be effective in this role, you must be passionate about paid media especially on a bidding system and have a driving curiosity to constantly improve performance. You will be proficient in excel and able to spend hours analysing data. Having significant attention to detail and pride in your work to constantly achieve results is essential
  • Degree in Marketing or Business would be considered an asset
  • Minimum 3 years of experience from a similar role in PPC and/or Social Media
  • A proven track record of executing successful paid digital ad campaigns
  • Experience working with large monthly budgets
  • Highly numerate, analytical with strong Excel skills
  • Able to multi task on many campaigns whilst focusing on achieving results
  • Proactive, and always eager to take on new opportunities
  • Team player who understands and values the importance of being collaborative within the team
  • Excellent communication skills in English is essential
  • Target driven with the inner drive to face challenges and deliver on results
  • Passionate about Digital Marketing, keeping up to date with the industry and latest tools to ensure we’re always at the forefront to reach our target audience


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