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PPC Executive

ceek Full-Time  Birkirkara, Malta 12 Sep 2017

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Job Description


Are you an experienced PPC Executive looking for a new role that will bring a range of new challenges and opportunities to grow and develop?

We at ceek are looking for a Pay per Click Executive to manage our client’s PPC campaigns ensuring high efficacy at bringing in revenue.

What is expected of me?

  • Set up and management of pay per click campaigns for casino brands
  • Analysis of keyword search volumes to identify strong keywords for campaigns
  • Keyword research to establish best CPC keywords
  • Monitoring and reporting on competitors
  • Analysing return on investment of all PPC campaigns
  • Maximising return on investment for allocated pay per click budget
  • A/b testing to establish the best conversion and quality scores
  • Budget management including bids, caps and ROI analysis
  • Using analytics for traffic and player value insight and further target optimum demographics
  • Creating reports on campaign success and reporting these to senior management and stakeholders
  • Testing copy and landing pages
  • Collaborating with brand/design to produce and identify best performing creative for campaigns
  • Collaborating with campaign teams to participate in and leverage 360 campaigns
  • Collaborating with alternative acquisition channels to deliver cohesive CX
  • Understanding customer value and utilising strategies to drive quality traffic to the company websites
  • Continuously optimising and maximising return on investment

What am I expected to bring?

  • Passion for SEM
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills.
  • Think creatively, initiate projects, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Online casino PPC and SEM experience in UK market advantageous
  • Setting up SEM/PPC campaigns from scratch
  • DS3 or similar platform experience
  • Proficient in using MS office
  • Google Adwords/Bing qualification advantageous
  • Web/Google analytics knowledge and experience
  • Excellent command of English

What’s in it for me?

  • Attractive Salary
  • Fantastic Company Benefits such as health insurance, Gym subsidy and more
  • Regular Team building events and excursions
  • Scrumptious office breakfasts and maybe even a drink or two after work
  • Annual International Gaming Conferences covered by the company
  • No Two Days are the same!
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