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PAID SEARCH MANAGER

Betting Connections Full-Time  Tas-Sliema, Malta 6 Dec 2018

Job Description


PAID SEARCH MANAGER

If you are a whizz in providing a positive ROI via paid search campaigns, then you will be on a mission to develop the Paid Search approach, campaigns, and (with the approval from the Management) also lead the execution through Google and Bing initially for the following markets: Denmark, Sweden, and Estonia. To succeed, you are responsible for:

  • Management, under the agreed PPC online casino strategy, of the company’s paid search campaigns across multiple engines and markets with the aim to achieve the company´s specific online casino goals;
  • Recommendation and implementation of the Management-approved paid search strategies across countries for company’s accounts;
  • daily account optimisation, e. monitoring of a set budget, gaining better post-bids ROI, improving on health score (QS analysis), overseeing and implementing adverts, landing pages, and monitoring impression shares;
  • Building and maintenance of positive and effective relationships with the key stakeholders, including brand as well as country managers;
  • Creation and implementation of a reporting structure on the effectiveness level of the Paid Search campaigns to be used in communicating the results to the Head of Search;
  • Communication of findings, results, and insights in co-operation with the Growth and Marketing team in order to ensure awareness of campaigns throughout the wider Marketing department;
  • Setting the foundation for a PPC department, including participation in the recruitment procedures, onboarding, etc.

Person:

  • Analytical mind accompanied with a proven track record of technical experience (e.g. setting up analytical tools, landing pages, etc) and solving issues are totally your thing!;
  • Possess demonstrated experience in managing the PPC campaigns with a history of driving a ROI for the company;
  • Are so passionate about Search Marketing that you literally cannot stop talking about it!;
  • Are great friends with Excel and can navigate around it easily even in your sleep;
  • Don´t have to be a full-fledged programmer to do PPC, but basic knowledge of HTML and JavaScript are very helpful indeed!;
  • Are experienced in Online Casino (brownie points for having knowledge of sportsbook!);
  • Are fluent in written and verbal English (extra points for Swedish and/or Finnish and/or Estonian);
  • Are a “What stress?! I drive on it!”-type of professional. Bring on them challenges! ;
  • Love to set goals, make them measurable as well as achievable, able to communicate their need to your colleagues to get their buy-in, and deliver by the set deadlines, each and every time;
  • Are a people person who sees themselves as part of a team and knows how to build as well as maintain positive collaboration relationships with different personalities;
  • See something needs improvement, you tackle it! Initiator = you;
  • Are not a one trick pony – self-development and being on top of the field of technology as well as industry are something you truly embrace!
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