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Live Casino Marketing Manager

Betting Connections Full-Time  Tas-Sliema, Malta 14 May 2018

Job Description


Live Casino Marketing Manager

As Live Casino Marketing Manager you will be responsible for idea generation, implementation, monitoring and post-analysis of our Live Casino marketing campaigns.

  • This role will be responsible to help ensure that we help deliver on our Live Casino targets, with particular emphasis on campaign creation, their planning and execution. You will help deliver maximum return on investment across the sporting calendar by delivering end-to-end campaigns.

 

  • This role reports into the Head of Campaigns and Loyalty. For the beginning we offer 12 months contract with a huge possibility of extending it.

Main responsibilities include but are not limited to:

  • Responsible for Live Casino customer marketing.
  • Responsible for driving the Live Casino brand vision into action.
  • Responsible for helping to implement and execute our cross-sell strategy.
  • Take ownership of end to end campaign planning, from idea generation and briefing & resource allocation to analysis, reporting and optimisation – on budget & on time.
  • Consistently champion an STP (Segment, Target, Profile) approach to driving relevant & timely communication capable of specific behaviours.
  • Constantly evaluate the campaigns you are running taking a “test, learn & optimise” approach in order to improve efficiency and ROI.
  • Help define and champion processes and strategies connected to:
  • Life cycle management.
  • Customer segmentation.
  • Loyalty management, retention rate.
  • Churn prevention, with a special focus on key segments.
  • Working closely with other Marketing channels to ensure that all Live Casino campaigns are fully optimised and on the site experience and customer journeys are consistent.
  • Working closely with the Gaming team and 3rd party providers to ensure our Live Casino Marketing is aligned to what we’re doing in our whole Live Casino Product.

The requirements for this position are: 

  • At least 2 years’ experience in Live Casino marketing.
  • Exceptionally creative mind.
  • Excellent communication and collaborative skills.
  • High organisation skills and able to meet strict deadlines.
  • Knowledge about marketing channels will be seen as advantage.
  • Fluent in English.
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