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Head of Programmatic Marketing

Betting Connections Full-Time  Tas-Sliema, Malta 2 Oct 2018

Job Description


Our client is looking for a Programmatic Marketing expert to join their team in Cyprus. The desired candidate will have an extensive knowledge of customer acquisition and general digital marketing experience.

Responsibilities:

  • Responsible for driving strong ROI and campaign KPIs by acquiring qualified audiences through Programmatic and data-driven display advertising;
  • Provide daily performance summaries and analysis to justify budgeting and strategy changes;
  • Create and test all steps to improve campaign conversion rates and lead quality;
  • Drive the exploration and execution of new display channels and campaigns for lead generation in target markets;
  • Collaborate with internal stakeholders to assist in meeting various company initiatives;
  • Provides strategic direction and manage day to day bidding and targeting for digital marketing efforts and budgets;
  • Measure ROI and KPIs and prepare budget.

Requirements:

  • Marketing or Advertising degree preferred;
  • Native or fluent in English Language;
  • At least 3 years of experience in a similar position with a Forex / CFD Company;
  • At least 3 years in a hands-on role managing programmatic marketing campaigns;
  • Experience with Programmatic, auction-based media buying, mobile marketing, online advertising and/or other display media concepts (ad/data networks, DMP, exchanges, DSP);
  • Working experience working in several of the following: Google AdWords, Google Analytics, GDN, YouTube, DSPs, DCM, DBM, Facebook;
  • You have strong analytical and quantitative skills;
  • You love digging into numbers and solving complex problems;
  • You have strong written and verbal communications skills.
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