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Head of Marketing (iGaming and Sportsbook)

Platingaming Ltd. Full-Time  Il-Gżira, Malta 4 Sep 2018

Job Description


As a Head of Marketing you will be working within an international team with no artificial hierarchy. With your team you will conceptualise, complete and monitor new, innovative and exciting marketing campaigns. In order to improve ROI, you will collaborate with several internal departments and you will develop the marketing strategy with our business management.

You will need to ensure that the team is focussed and that things are done on time. It is important that you are willing to tackle things beyond the responsibilities included in this job description. In addition, you will be able to fully enjoy the opportunity to develop both your strengths and your persona; and you will also embrace the possibility to improve your talent and potential according to the Company’s identity.

Responsibilities:

  • Develop the marketing strategy in collaboration with our business management.
  • Complete and monitor marketing campaigns.
  • Efficiently run a marketing team to forecast and ensure top level performance of the business, which is in line with the budget.
  • Lead and supervise the marketing team.
  • Edit materials according to specific target market or customer requirements.
  • Internal and External communications and systems.
  • Public relations efforts including Social Media Channels.
  • Optimise sports sponsorships marketing campaigns.
  • Collect and analyse data for effective decision making and planning on strategies, digital marketing and other plans dealing with different marketing channels.
  • Develop processes for all domains, structure and reporting systems.
  • Analyse effectiveness of campaigns and suggest further improvements for future planning and implementation of marketing strategies.
  • Ensure the best practice is done towards customers, competitors and environment.
  • Contribute in job recruitment matters regarding marketing related positions.

 

Required skills:

  • At least 3 years of experience in a similar role, preferably within the iGaming and Sportsbook field.
  • A minimum of 5 years of experience in related internet marketing, video, and new media, including SEO, customer life cycle management, budget management, paid advertising, affiliate systems and conversion planning and tracking.
  • Ability to design and execute marketing strategies.
  • Excellent communication skills in English, both verbal and written.
  • Strong communication skills in German, including German market expertise, is considered an asset.
  • Knowledge of and experience in board-level reporting.
  • Excellent analytical skills and high numeracy.
  • Ability and willingness to research new tools and use current ones.
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