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Head of CRM

Betting Connections Full-Time  Tas-Sliema, Malta 8 Nov 2018

Job Description

Head of CRM


As our Head of CRM, you will lead the CRM strategy, plan development, implementation, and measurement for CRM activity for the brand across our CRM channels. You will:

  • Manage and lead the CRM Team, approve monthly campaigns and communication schedules
  • Develop a strategic plan in line with reaching the department’s and company’s objectives, maintain high data quality and implement a touch-point strategy and value exchange plan
  • Develop segmentation models working with internal software solutions to increase performance and profitability of campaign and loyalty activity
  • Identify all customer touch points ensuring the right actions and communications are implemented at each stage
  • Optimise CRM initiatives to extend the customers’ active player days through a continuous loop of plan, test, optimize and implement
  • Develop automated and personalized user journeys and messages across the player life-cycle
  • Manage conversions throughout the customer journey and implement tactics to improve them
  • Develop retention features within products to enhance the customer experience
  • Create out-of-the-box, unique monthly campaigns
  • Maintain relationships with game suppliers and negotiate campaign sponsorships
  • Manage CRM systems, campaign engines and communications tools including ESP, SMS, telemarketing partners, etc

Who are you?

  • A strong leader with superb organisational skills
  • A strategic thinker with a customer focused mindset
  • Your business acumen is spot on and you are able to manage projects effectively
  • You are solution focused and able to find creative ways forward in the face of challenges
  • An effective communicator who is able to challenge the status quo whilst managing stakeholder expectations
  • Data driven, analytical with a knack for reporting
  • You enjoy collaborating with our other departments to managing projects successfully
  • Extensive experience in CRM and management with proven results of driving exponential growth
  • A qualification in online marketing would be considered an asset
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