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CRM Manager

SpotOn Connections Full-Time  Tas-Sliema, Malta 16 Nov 2018

Job Description

CRM Manager

CRM Department


The CRM Manager is responsible for all player communication related to promotions and campaigns. This means production, delivery management, reporting and optimization of all active player campaigns with the aim to increase conversion, retention and Lifetime value.


  • • Increase player retention and lifetime value
  • • Full accountability for campaigns and promotions
  • • Plan, create, execute and follow up on campaigns
  • • Assist, contribute and optimize our CRM strategy
  • • Drive change, improve and optimize the way we work
  • • Ensure that all colleagues are updated on upcoming and ongoing promotions
  • • Work closely with marketing to make sure acquisition and retention activities are optimized and are in perfect alignment


  • • Team player that truly enjoys having many points of contacts
  • • Interest in casino and familiar with the characteristics of most games
  • • Player first mindset
  • • iGaming experience and a general understanding of both players and business drivers
  • • +2 years experience in a similar role
  • • Analytical mindset and experience of data driven organisations
  • • Extremely structured, organised and meticulous in your work
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