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CRM Manager

Betting Connections Full-Time  Tas-Sliema, Malta 3 Aug 2018

Job Description


Overview

The CRM Manager is responsible for all player communication related to promotions and campaigns. This means production, delivery management, reporting and optimization of all active player campaigns with the aim to increase conversion, retention and Lifetime value.

Responsibilities

  • Increase player retention and lifetime value
  • Full accountability for campaigns and promotions
  • Plan, create, execute and follow up on campaigns
  • Assist, contribute and optimize our CRM strategy
  • Drive change, improve and optimize the way we work
  • Ensure that all colleagues are updated on upcoming and ongoing promotions
  • Work closely with marketing to make sure acquisition and retention activities are optimized and are in perfect alignment

Qualifications

  • Team player that truly enjoys having many points of contacts
  • Interest in casino and familiar with the characteristics of most games
  • Player first mindset
  • iGaming experience and a general understanding of both players and business drivers
  • +2 years experience in a similar role
  • Analytical mindset and experience of data driven organisations
  • Extremely structured, organised and meticulous in your work

Who we are

Our client is one of the fastest growing online casinos in the world. Launched in March 2016, they´ve already hit milestones that took most well established companies several years to reach. They employ a team of just over 30 people in sunny Malta.

Our client was founded on the belief that playing should be fun, easy and hassle-free. They were tired of cluttered and shady websites, slow payouts and terms and conditions that are impossible to understand, so they set out to create an online casino that they themselves would love to play at. A beautiful casino with user friendliness in focus, a casino where it’s easy to play what you want, just the way you want.

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