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CRM Coordinator

VacancyCentre Full-Time  Anywhere 9 Aug 2018

Job Description


Introduction

A start-up gaming company here in Malta, specialized in Casino and Sportsbook are seeking to recruit a CRM Coordinator.

Organization

A gaming company with a full range of entertainment from top game content providers, including game slots, Live Casino, betting on any sport, TV games and most popular variations of poker.

Function

Duties include but are not limited to:

  • Delivering of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
  • Managing the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered
  • Coming up with creative themes for promotions and campaigns
  • Ensuring that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
  • Proofing all campaign and ensuring that quality standards are met
  • Sourcing, segmenting, acquiring and managing email marketing data, working with the Marketing Team and technology partners where appropriate
  • Driving forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
  • Tracking all campaigns and report performance on a regular basis
  • Implementing testing plans to develop rich and dynamic content, subject lines and promotional offers
  • Monitoring customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved

Requirements

  • This position calls for candidates who are able to work well under tight deadlines and multi-task
  • Experience with CRM channels; email, SMS and web push is a must
  • Experience of working with content and.or Campaign Management Systems is preferred
  • Good technical skills in HTML is preferred
  • Candidates must also have experience in actively using and optimizing CRM techniques including segmentation, campaign planning and implementation
  • Strong IT skills are required
  • Previous experience in a similar role is required, preferably in the iGaming industry

Offer

An attractive salary will be offered to the right candidate.

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