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CMO – CHIEF MARKETING OFFICER

Betting Connections Full-Time  Tas-Sliema, Malta 3 Aug 2018

Job Description


CMO – CHIEF MARKETING OFFICER
We are looking for a talented CMO to join our team! You will be excited about joining a small team in a start-up environment and motivated by the potential to grow with the company as it achieves its global ambitions. We work with a high level of drive, ambition and enthusiasm. We are really enjoying this journey and genuinely believe in having fun whilst developing our business. We are looking for candidates who subscribe to these core values and who gets excited about building companies.
We are looking for someone who has passion for all things Marketing. You will be responsible for structuring and executing the marketing strategy together with our Community Managers. You are number focused, closely monitoring and following up campaigns, as well as innovative and creative in reaching out to and converting customers. You will most likely also have a passion for football, particularly the English leagues.

Responsibility:

  • Plan and execute the online marketing strategies
  • Create and manage an effective plan focused on customer conversion and retention
  • Adopt a number centric approach to marketing
  • Produce marketing analytics and measure campaign results to drive revenue
  • Establish marketing budgets and track return on investment
  • Lead all marketing activities: PR, content, SEO, SEM, Performance Marketing, CRM, brand marketing, social media, e-mail marketing.
  • Contribute to product development

Experience:

  • Proven experience from a high-level marketing position for an online business or gaming company
  • Proven experience from planning and executing online marketing campaigns within igaming or other sectors of relevant consumer behaviour
  • Experience in the execution of digital marketing strategies leading to high customer conversion
  • Superb analytical skills
  • Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done.
  • A creative and strategic thinker, with strong leadership and project development skills
  • MS/BS degree in a marketing field or equivalent is a plus
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