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Chief Email Marketing Officer

Albina Davli Full-Time  Tal-Pietà, Malta 12 Jul 2018

Job Description


Avento Group is looking to recruit a Chief Marketing Officer (Russian Speaking) to join their team on a full-time basis.

Are you a switched on and creative thinker, who wants to really leave your stamp on things? Are you interested in working for one of the most innovative Brands within iGaming? If so, this really could be for you!

Education & Experience:

  • The successful management of the direction of e-mail and other communications with the client in the Department of Marketing for 2 years
  • Good knowledge and understanding of Internet marketing and Internet analytics
  • Skills of budgeting and financial planning
  • Experience in organizing and planning sales
  • Ability to formulate tasks and monitor their implementation
  • Understanding business processes and sales techniques via the Internet
  • Good communication skills, managerial and organizational skills, analytical skills, high level of responsibility, initiative, enterprise, ability to work for results.

Duties:

  • Development and implementation Digital plans for different markets (CIS, Europe, Asia)
  • Weekly, monthly planning of communications with the consumer: selection of content, segmentation, coordination with product schedules, with special offers, promotions
  • Segmentation and structuring of the subscriber base: by the time of life on the site, the manifestation of interest in a particular product, by loyalty to shares and events, etc
  • Daily organization of the implementation of the communication plan
  • Drawing up a technical task for copywriters, control and organization of execution
  • Drawing up of the technical task to designers, the control and the organization of execution
  • Arranging the chain of letters after subscribing to the site, showing interest in a particular product of the company.
  • Arranging the structure of transaction letters
  • Analysis of the effectiveness of email marketing (open rate, click rate, the dynamics of the number of applications, payment from letters).
  • Work to improve performance indicators e-mail marketing: content optimization and segmentation
  • A set of measures to prevent entry into SPAM: monitoring the implementation of all rules of mailing providers’ mailings; Tracking the delivery of mailings through various services
  • Development of forms for collecting subscribers on the site and the logic of showing the forms of different segments of users
  • Selection of a contractor (platform) for e-mail-mailings
  • Conducting e-mail newsletters: layout of letters, database segmentation
  • Conducting the document flow and the process of mutual settlements for all counterparties marketing
  • Organization of interaction e-mail marketing with SMM-marketing, contextual advertising (in accordance with the user’s subscription on the site), remarketing (in social networks for selected subscribers segments)
  • Optimization of all processes of the company e-mail and SMS-marketing.

We’re looking for a friendly and bright person who can manage a great team! If you think you are the right person for this job, let us know why you are the one in the English Language.

If you would like to apply, please register and use the "Apply Online" below. Registration only takes 5 seconds.

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