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Casino Campaign Coordinator

Boston Link Full-Time  San Ġiljan, Malta 7 Dec 2018

Job Description


THE ROLE

 

As Casino Campaign Coordinator, you have a keen interest and are experienced in digital marketing. You are a motivated, self-driven individual with a sharp eye for detail, with a good understanding of casino campaigns and willing to learn more. A few years experience in the online gaming industry is considered an asset.  If you are looking to set up to a new challenge, we want to hear from you.

 

Key Responsibilities:

 

  • Set up and execute send-outs of emails, SMS and other content types in collaboration with the brand and product-specific roadmaps in a timely manner;
  • Preparing and organising segmentation lists to prepare for execution of Email, SMS content;
  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands;
  • Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested;
  • Creating plans for automated communication cycles based on certain events or triggers to keep players engaged and active;
  • Test upcoming games and suggest how to promote the games and to whom;
  • Look at initial performance indicators of new releases and suggest how to promote/expose the game moving forward;
  • Create promotions and relevant communication plans that will convert, retain and reactivate customers across email, web and mobile;
  • Evaluating campaigns to improve campaign efficiency and ROI;
  • Reporting on monthly campaign performance to line-manager as it relates to the KPIs set – Retention, active customers, Revenue, ROI & overall product performance;
  • Keep abreast of industry trends and provide competitor analysis where relevant.

 

THE CANDIDATE

 

  • Have at least 1-year experience in a similar role
  • Have a solid understanding of email marketing and best practices
  • Have a positive and can-do attitude because every problem has a solution
  • Be comfortable working under pressure and against tight deadlines
  • Be comfortable working in a fast-paced and ever-changing industry
  • Be genuinely interested in the online casino industry
  • Have an eye for detail and a problem-solving mindset
  • Must be highly proficient in tools such as Microsoft Excel etc

 

THE COMPANY

 

A leading company sitting within the iGaming sector. They offer services which include affiliate marketing, web development, customer service report and payments. They have an impressive portfolio of brands and have a talented, young and dynamic team. Their offices are stylish and based in the heart of Malta.

 

THE BENEFITS

 

  • Competitive salary
  • Be part of an experience & friendly team where further training is encouraged
  • Opportunity to be part of a growing company

Up for the challenge? Apply today by sending your application to Kimberley.deryckere@boston-link.com

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