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Brand Operations Manager

Betting Connections Full-Time  London, England, United Kingdom 6 Dec 2017

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Job Description


Brand Operations Manager
DESCRIPTION
Responsible for running the brand team’s day to day operational activities according to the brand vision and strategy, set together with Head of Brands and Country Managers.
You will be planning casino campaigns, evaluating them and continuously working on improving revenues, targeting, communication, conversion and offers, always with cost in mind. Your activity will be based around making sure the team activate, retain and reactivate customers with their CLTV in mind and ensure the look and tone of voice on brand sites and customer communication are to highest standards and always on brand.
• Planning Casino retention and reactivation campaigns and overseeing the implementation and execution of the campaigns
• Monitoring the daily reports, taking ownership of important KPIs; ready to action and suggest improvements when needed
• Managing the team
• Oversee and ensure that all campaigns and customer communications are according to set brand guidelines
• Analyse the results (delivery, uptake and revenues) of campaigns together with the BI team and actively seek to optimise and improve based on findings
• Frequently testing new offers and campaign ideas and suggesting improvements with the help of the analysts
• Monitor top customer performance & high potential customers and keeps a steady eye on player behaviour (activity, deposits, offer uptake etc) in order to quickly get numbers on target
• Oversee the running of any loyalty programmes
• Liaise with internal teams regarding branding, TV commercials, external online media etc to ensure acquisition and CRM activities are aligned
• Go to person whenever campaigns issues occur
• Liaise with central operations around customer activities to ensure 360 degrees’ visibility
• Establish solid communication channels to central operations to inform them about planned campaigns to ensure synergy
• Liaising with Business Development team regarding software bugs, testing new features and requesting further improvements and developments
• Recruitment and training, works on processes and procedures together with Brand Development
REQUIREMENTS
• Strong background in managing Casino product and campaigns
• Analytical and able to present reports in a logical and understandable way
• Understanding of segmentation and CRM
• Good managerial and organisational skills
• You have experience with working with an international/Nordic focused brand
• Fluency in a Nordic language is a bonus
• Efficient and good at time-management
For more Information or to apply, please send your CV to gareth@bettingconnections.com

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